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Business & Management

Bachelor of Arts in Management: Marketing

The Bachelor of Arts in Management (BAM) degree provides students the opportunity to complete an undergraduate degree while continuing to work full time. The curriculum introduces students to the various functional areas of business organizations, including: finance and accounting, human resources, marketing and information systems. In addition, the curriculum facilitates the development of leadership skills and core competencies in critical thinking and problem solving, project management, communication, teamwork and ethics.

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The program takes a scholar-practitioner approach to business education—providing students with the opportunity to both learn and apply business concepts. Through its online courses, students have the flexibility to continue working and “attend” a course anytime and anywhere it is convenient for them. Course materials are available 24/7, and since class participation is required, students have the opportunity to interact with and learn from faculty and one another. Students also have the option to take courses on campus. The program offers small class sizes to optimize engagement, interaction and traditional learning experiences.

ADMISSION REQUIREMENTS

In order to be considered for admission into the MBA program, prospective students must:

  • Submit an application for admission with a non-refundable application fee
  • Complete an admissions interview with a University Admissions Advisor
  • Sign an enrollment agreement
PROGRAM REQUIREMENTS

All students in the Bachelor of Arts in Management program are required to complete common requirements in general education courses, management core courses (including a capstone course) and one of the following concentrations:

  • General Management
  • Entrepreneurship
  • Human Resources
  • Marketing
TUITION & COST

$20,700

COMPLETION TIME

3 semesters/12 months*

*Dependent on course load

*The following course list does not include general education courses required for the BAM degree program.

Core Requirements
48 Credits
Concentration Requirements
15 Credits
General Education*
57 Credits
Bachelor of Arts in Management Total
120 Credits

Core Requirements

ACT 321: Accounting

This course provides students with a functional knowledge of basic accounting principles to facilitate their interpretation of financial statements and how to use them to understand an organization’s financial performance. Students will also be introduced to the methods for summarizing, analyzing and reporting financial data for business decision-making

BUS 310: Intro to Business

This is the first in the BAM program, and it provides a solid business foundation for more detailed and higher-level study in subsequent courses. It includes an overview of business terminology, concepts, environments, systems, strategies, and current issues, and examines Topics include business ethics, entrepreneurship, global business, management, marketing, production, information systems, and accounting and finance.

BUS 312: Business Math

Topics include a basic math review, business statistics, profit calculations, payroll, banking, interest calculations, insurance, taxes, and mathematical calculations.

BUS 316: Data Analysis & Communication Tools

This course is a basic introduction to Microsoft Excel and PowerPoint, as well as other data analysis programs. It is intended to expand students’ skills and competencies using Excel for decision-making and modeling, as well as creating and delivering presentations. Exercises will allow students to practice and apply these skills through analyzing business challenges and opportunities, and determining how to communicate information, findings, and recommendations.

BUS 330: Introduction to Business Information System

This course introduces undergraduate business students to information systems (IS). The course includes important topics related to IS, such as the drivers of IS, database concepts, IS development, and the types of systems used in organizations.

BUS 331: Business Ethics

This course provides students with the tools necessary to examine moral problems and make effective decisions on ethical issues faced in the workplace. Topics considered include discrimination, affirmative action, sexual harassment, informational privacy, drug testing, ethics in advertising, business and the environment, and global ethics. Emphasis will be placed on the study of the ethical values, principles, and theories pertinent to management. Students will also examine social responsibilities of managers in the workplace. Prerequisites: None

BUS 332: Business Law

This course provides an overview of the U.S. legal system structure, basic terms and concepts of Business Law. Topics may include legal issues associated with ethical conduct in business, consumer protection, employment law, and social responsibility of corporations. Information literacy skills are honed as students learn to retrieve, read, and analyze business law cases.

FIN 335: Introduction to Finance

The purpose of this course is to introduce basic financial principles preparing students to interpret a company’s financial statements. Topics include analyzing the deployment of company funds, employee staffing, revenues, expenses, and cash flow. Emphasis is on understanding and gauging the financial health of an organization to assist in managerial decision-making and strategic planning to ensure its success.

HRM 321: Human Resources Management

This introductory course to human resource management examines the role and functions of both members and leaders within an organization. Exposure to areas critical to modern day leadership includes counseling, training and development, recruiting, retention, compensation, and diversity in the workplace. Role-playing and class discussion is encouraged to stimulate intellectual growth and human resource management awareness.

MGT 321: Organizational Behavior and Management

The purpose of this course is to develop student skills in applying theories and concepts of organizational behavior to enable the student to identify and resolve behavioral issues within global organizations. Topics include factors affecting individual and group motivation in the workplace, development of effective groups and teams, organizational cultures, ethical issues in organizational behavior, as well as organizational behavior issues in global organizations.

MGT 330: International Management

The course will address management issues from a global perspective. Special emphasis is placed on multinational corporations and managing areas, which include human resources, marketing, finance, and ethics. A special emphasis is placed on the role and effect of culture within the global business environment.

MGT 332: Project Management Essentials

This course introduces students to best practices in project management. Topics include definitions of project management and the environment, writing proposals to include: project deliverables, work breakdown structure (WSB), emergency procedures, risk management, and project budgets. Group collaboration is emphasized to assist in understanding the effects of team/group dynamics in project management

MGT 333: Leading Organizations

This course focuses on management skills 21st century leaders need to be successful. Emphasis is on the difference between managing and leading. Topics include: leadership skills, diversity, communication, organizational culture and change management.

MGT 334: Organizational Communication

This course provides an overview of the mechanics and politics of organizational communications. Students will learn theories of organizational communication and have practice in applying these theories to business situations. The course will cover both external and internal communications, as well as leadership and cross- functional communications

MKT 321: Principles of Marketing

This course provides a familiarization with the field of marketing with an emphasis on the elements of marketing and associated strategies (analyses of customer, company, and competitor).

MGT 499: Capstone*

In this course students design, develop, and complete a comprehensive capstone project that integrates all courses in the BAM program. The purpose of this project is to demonstrate the ability to evaluate, assess, and synthesize the topics covered in the program.

*non-transferable must be taken in last semester.

Concentration

BUS 440: Data Analysis & Decision-Making for Managers

This course examines how managers use large amounts of data to solve business problems. Students will be introduced to basic statistics and data analysis, and learn how to use data to make forecasts and support business decisions. As part of the course requirements, students will practice gathering, organizing, analyzing, data, and presenting their findings. Prerequisites: None

MKT 441: Customer Service Management

In this course, students examine the characteristics of “excellent” customer service, strategies for gaining and retaining customers and how these can lead to competitive advantages. Emphasis is on an integrative approach to customer service management, involving different areas of companies (i.e., operations, information technology, production, etc.) to provide a seamless approach to providing excellent customer service.

MKT 442: Marketing Communications & Advertising

The purpose of this course is to provide students basic skills to develop an understanding of the requirements for designing and executing marketing and advertising plans. Topics include media selection, types of advertising, personal selling, sales promotion, public relations, and demand creation

MKT 443: Marketing Analysis and Research

This course is an introduction to marketing research and data analysis critical to the firm’s success. Students will learn how to apply research results to make strategic marketing decisions. Some of the topics addressed in the course are: forecasting demand, pricing, assessing customer satisfaction, testing and creating strategic marketing/advertising strategies.

MKT 444: Strategic Internet Marketing

This course examines interactive technologies used for Internet marketing. The following topics will be covered in the course: e-Business strategies, online consumer behavior, the website and blog design and creation, selection of the correct domain name, and marketing mix.